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Urdu Film Festival was started by the group of Pakistani Film Makers based in Brescia, Italy, Urdu being the World's Third Most used language around a World with 182,000,000 people who can speak and write Urdu has a huge audience base across the Globe in Countries like Pakistan, India, Sri Lanka, Nepal, Bangladesh, Afghanistan, Turkey, Saudi Arabia and Iran. It started so that the outreach of Urdu Cinema can be increased and should not be kept limited to these Countries only. It also aims to give boost to the Pakistani Cinema and Film Maker producing Films in Pakistani and that their work can be show-cased to the International Audience for critical acclaim.